As the world gradually returns to normalcy, the real estate industry has resumed and is showing signs of growth. Given the expected rise in the housing market in 2022, agents or companies should concentrate on their marketing strategies. People nowadays look up properties or houses online, so it’s critical for professionals to capture their attention with an engaging digital marketing campaign.
Here are ten fantastic hacks you can use to boost your real estate digital marketing campaigns and grow your business:
Develop a Website That Is User-Friendly
This is one of the first things you should concentrate on if you want to run a successful marketing campaign. People who are looking for properties and houses in a specific neighborhood or location are more likely to contact real estate agents who have credible websites. You can build trust, persuade potential clients to look at listings, and establish a strong brand by creating user-friendly and easy-to-navigate web pages.
Make sure that all pertinent information, such as an email address, a brief bio, and property images, is easily accessible. It is also necessary to have a professional real estate logo in order to raise awareness and reach a larger audience. Please contact us if you need a professional logo designed for your company.
Make Use of Social Media Networks
Create social media pages on Facebook, Twitter, Pinterest, and even Instagram so that potential buyers can interact with you directly. Post images or videos of homes so that people can get a closer look at them and ask questions about pricing, inspections, or renovation guidelines. To attract more visitors, it’s a good idea to include social proof on the website and include relevant links on the home page.
To engage with potential clients or buyers, promote virtual events and webinars on your website, social media accounts, or through banner ads. Host a Q&A session on various topics to be aware of before investing in real estate, or provide valuable tips and tricks to assist people in obtaining a good deal on a property they like. Webinars can assist you in developing an effective marketing strategy and in helping your target audience remember your realtor’s name.
Go on a Virtual Tour
Many businesses have moved their operations online in the last two years. Virtual and augmented reality has become more accessible thanks to technological advancements. Allow people to take a virtual tour of the property so they can get a feel for the place ahead of time. You can incorporate 3D images into your listings and even go live on Facebook or Instagram to interact with your audience in real-time.
Include High-Quality Photographs
Visuals or images are extremely important when it comes to creating an effective real estate marketing campaign. People are looking for high-quality, authentic photographs that provide a close-up view of the rooms, kitchen, living room, or patio. Consider hiring a real estate-experienced professional photographer. You can also add high-quality images yourself if you have the necessary equipment and photography skills.
Improve the visibility of your Google Business listing
Given the increasing competition in the housing market, realtors and agents must invest in optimization. Prior to anything else, concentrate on creating valuable content and including specific keywords that will boost your web page’s ranking in Google’s search results. Create a strong profile for your company in order to be listed on the platform. With a Google business listing, it is easier to attract the target audience’s attention and gain their trust.
Keep Up A Blog
This is an excellent way to provide unique insights to potential buyers while also growing your email list. Curate and maintain an interesting blog on your website in order to reach a larger audience. You can talk about anything from “what to know before looking for a house” to “questions to ask a realtor” to “tips for buying a property in a rising market.”
It can be very effective at keeping visitors on the page for an extended period of time and persuading them to enter their contact information. Include a subscription form so that visitors can sign up for a weekly newsletter or more information on buying real estate.
Establish A Live Chat
While it may seem obvious, having a live chat option on your website can increase visibility and help your marketing campaign. Contact us to install tools that will allow you to communicate with visitors in real-time and answer any questions they may have about your business location, listings, or open houses. With a live chat option, you can make a good impression on potential customers and entice them to return.
Produce both long and short videos
According to one study, approximately 86 percent of businesses in various industries use videos to market or promote their products and services. This is primarily due to the fact that an increasing number of people are interested in and likely to pay attention to such content. In real estate, you can use video marketing to your advantage by creating engaging short videos that highlight key areas of a house or provide people with useful tips.
A few professionals create YouTube channels and promote them on their websites or social media pages. Create a Vlog if you want to keep your followers or subscribers up to date on open houses, nearby listings, and popular properties.
Raise Awareness Through Email Marketing
Emails continue to generate a lot of interest and have a high click-through rate even in this day and age (CTR). By sending personalized emails or nurturing leads through the website, you can engage and interact with existing clients on your email list. With a lead magnet, such as an eBook or consultation, you can persuade website visitors to provide their email addresses or contact information.
Opt-ins can also be used to make it easier for people to sign up for newsletters or email alerts. This can make communicating with potential buyers and promoting your realtor’s business or services easier.
These are some of the best hacks for boosting your real estate digital marketing campaigns. Use any of these to gain visibility and the attention of people looking to purchase their next residential or commercial property.