Content is constantly evolving. So, you should create useful, valuable, and authentic content to fit users’ habits, preferences, and search needs.
As such, we’d like to share five content types as a part of your content marketing strategy to fulfill this goal.
- Add next-level visuals in your content
There are lots of visual-centric platforms that adults and soon-to-be adults are using. So, visuals stay and will be the most appealing to users. Integrate them into your content to make it more engaging, dynamic, and entertaining.
- Concentrate on video content
69% of users say they’d prefer to watch a short video to learn about a product/service. As such, customers’ preferences continue to shift towards video content. Make sure you include them in your content marketing strategy.
- Stick to E-A-T
Focus on proving expertise, authority, and trust in your content. Respectively, update your blog with relevant information, link to authority sources, earn quality links. Ensure your content provides value and is useful for readers.
- Write more purposeful content
Content creation stays the content marketers’ priority. It’s clear that you need better content to win in the SERPs and with readers. So, know your audience, do better research, prepare better visuals to beat off the competition.
- Compose customer-first content
Remember to prioritize the audience’s needs. So, engage with your readers, ask questions to build a more precise content strategy. It’ll be even better if you can guess the user search intent.
Apparently, the content’s quality now gets to the top of the list. Shift your focus to what users need rather than promoting or selling something.