One of the best ways to assure you never run out of content to post – and post consistently – is to use a content calendar. Bank holidays are like ‘free squares’ on content calendars. Days that most people observe give businesses and content creators an obvious way to grab attention. Here are some ideas for some of the biggest days of the year.
New Year’s Day
One of the things that is common to many people on New Year’s is resolutions and goal-setting. The start of a new year makes us feel like we have a fresh start and can make positive changes to our lives. This is a perfect opportunity to advertise how your product can help people reach their goals or improve their lives.
Love is in the air! Many restaurants and bars do a lot of advertising leading up to Valentine’s Day as people jump at the opportunity to enjoy a romantic night out. No matter what your product is, you can use Valentine’s Day to either give people an opportunity to share with those they love – or celebrate their independence!
St. Patrick’s Day
St. Patrick’s Day is a holiday that falls in a sort of holiday ‘dead zone’ between New Year’s and summer. For many people, St. Patrick’s Day is a day to celebrate their Irish heritage or just to enjoy Irish-inspired beers with their friends. Why not post some green-tinted content to observe the day!
April Fool’s Day
April Fool’s Day is a classic opportunity for businesses to have some fun with their followers. This is one of the best times of the year to post attention-grabbing content – the more ridiculous the better! Not only is this good for a laugh, but it can also remind your audience of your values or the product you believe in by contrasting something that will surprise your followers.
July 4 (or your national holiday)
Observing your national holiday – or the national holidays of your followers – allows you to take part in festivities while reminding your followers what you have to offer. Posting the national colors of your country and offering a timely promotion can be a great way to celebrate.
Back to School
In many parts of the world, autumn marks back-to-school season for school-aged kids, which means families are focused on getting back into their school year routine. This can be a time of high stress for parents and kids alike as they purchase back-to-school supplies and figure out their schedules. The positive thing about this season is it operates as a sort of a mid-year fresh start, making it a great time to attract people to your product.
Christmas / Religious Holidays
Winter brings with it various religious holidays including Christmas, Hannukah, and Kwanzaa. Other religious holidays occur throughout the year including Ramadan and Diwali, among others. These holidays help your audience feel connected to you and are a great way to post promotions or connect with your followers on a personal level.