7 Strategies For Small Businesses to Boost TikTok Engagement

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Have you ever thought when scrolling through the TikTok timeline, “how come this video can go viral on TikTok anyway?” Well, the solution to your question above is due to the TikTok algorithm itself. Yes, your small business also uses the TikTok Algorithm too. If you’re a TikTok influencer, you’ve got to understand your TikTok analytics.

TikTok is indeed a really new application and social media platform, therefore the TikTok algorithm does seem mysterious to users. But, like Instagram and Facebook, the TikTok algorithm is additionally influenced by several things.

Well, the reason of the algorithm in TikTok is often described as a sequence of logical steps for solving a drag that’s arranged systematically. Or the language of simpler algorithms may be a set of rules that has got to be followed to unravel a drag. does one want to be a TikTok influencer? you’ve got to read the reason below!

Get to understand “FYP”

When we open TikTok, our homepage are going to be decorated with two tabs, namely the “Following” tab which is concentrated on the content of the account you follow (Follow), and therefore the “For You” section or more often abbreviated as FYP. FYP is an acronym for “For You Page” which is touted because the homepage, which contains many videos specially designed by TikTok for you.

If your video wants to travel viral, then your video must be within the “For You” menu on someone else’s homepage, or your followers. in comparison to Instagram, the For You page is analogous to “Explore” on Instagram.

Determinants of The TikTok Algorithm

Based on the official TikTok website, this For You Page reflects the unique preferences of every user. The system on TikTok will recommend content by ranking these videos supported several factors.

Starting from the chosen interest and express it directly on TikTok from the start you register as a replacement account. TikTok also cleverly adapts to things you are not curious about . So this TikTok can form a personalization for your For You Page homepage. you want to know the simplest TikTok posting time.

Well, the recommendations that TikTok presents on the For You Page homepage are supported various factors, some samples of influencing factors, namely:

User Interaction

Video information. within the information factor of this video, there are tons of things that influence it, ranging from the captions to the hashtags utilized in the video.

Let’s review it more fully.

Use Location

Well, this location is additionally important and is one among the calculations for the TikTok algorithm. TikTok will recommend videos on other users’ For You pages through videos made by people that aren’t faraway from the user’s position. Simply put, TikTok uses an algorithm supported proximity. So, do not forget to post each of your location tags, in order that audience engagement is additionally large and wide.


Using multiple hashtags will indeed allow videos uploaded on TikTok to enter the invention and even the FYP page. However, this doesn’t guarantee that your content is trending on TikTok if the hashtag used is irrelevant and doesn’t connect with the content.

Try to keep the hashtags utilized in your TikTok videos relevant to the video content in order that there are not any mistakes and even backfire on your content.

An additional trick, attempt to search on the discover tab, what hashtags are trending and you’ll really attempt to participate. If you’ve got a business, you’ll use this to extend your business engagement.


In this caption, the user can write a quick description of the contents of the video in order that it attracts the eye of viewers in order that they can watch it until it runs out.


The song selection is additionally a crucial thing about order to be included on the For You page. Using songs and sounds that are currently hitting hits on TikTok will automatically make the video content that you simply create be seen by many of us.

Adding TikTok Sounds to New Videos

Adding music when you’re shooting content in TikTok allows the music to guide you and your creativity in real-time.

Step #1: Tap “+” to start shooting

Step #2: Select “Sounds” at the top of your screen.

Step #3: Browse the sound library then tap the sound and select it.

Step #4: Record your video and your chosen sound will play as you film.

After knowing the ideas above, you recognize your TikTok analytics, you recognize your best TikTok posting time, you recognize your TikTok engagement, and are you ready for your viral content on TikTok?

comment below!

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