Checklist for Branding in 2022

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Bulletproof branding is the key to a successful product and marketing strategy. It may appear intimidating, but we’ve compiled a list of must-have items for your convenience!

Best practices for branding can be overwhelming and difficult to navigate. When embarking on branding, rebranding, or branding refresh journey, you should plan ahead of time as much as possible. This is where a branding checklist can help!

This checklist includes must-have branding considerations that designers, marketers, and small-business owners can use to build a strong and irresistible brand.
Consider when a branding checklist might be useful.


When Should You Use a Branding Checklist? (or Cheat Sheet)

A checklist is an essential (and tactical) component of starting any new branding project. If you’re just getting started with branding, consider using the entire checklist.

If you need to develop a rebranding strategy or complete a branding refresh, you can adapt this existing checklist to meet your needs. For example, your company may want to update its brand story and typography but may not feel the need to redesign its logo or color palette. Feel free to leave out any items on the checklist that don’t seem relevant to your project. However, before removing a piece from your checklist, give it some thought (even if only for a moment).

The items on this checklist below are applicable to any type of branding. All of these elements are applicable to entrepreneurs, small businesses, personal brands, large corporations, and everything in between. To create your branding, you should follow the same steps that every other business does.

Are you stuck at the beginning? Get your thoughts in order.

Don’t be intimidated by a blank canvas, whether it’s for a branding refresh or a complete rebrand. Creating a brand is a big deal, and even a minor branding refresh can feel overwhelming. That’s where a checklist comes in to help you and your team stay on track as you work through the project together.

Remind yourself that your branding will never be complete. The idea that a brand must withstand the test of time can be intimidating. Most marketing and design experts, however, would advise against that outlook. Instead, think of your branding as a living, breathing part of your company. Every successful business has gone through a branding, rebranding, or branding refresh project at some point. It is, in fact, what keeps a business from feeling stagnant or unchanged!

Don’t be concerned about getting everything “right” the first time. You can even include a section on your checklist to revisit your branding exactly one year after you launch. Examine what is and isn’t working. Make the necessary changes and strive for consistent improvement at all times.

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Are you ready to begin? Here are your five steps to achieving the ultimate branding.

1) Begin with a Valuable Brand Story
Begin by developing a compelling brand story. Analyze your existing brand story if you’re working on a rebranding strategy.

Consider elements such as your brand’s mission statement, vision statement, and values. What is the nature of your company? What does your company’s future look like? What does your company believe in?

Now, let’s get to the brand story. This is a fascinating account of how your company came to be where it is today. Take your potential customers on a tour of your company’s beginnings and journey. Use language that is relatable to your audience and their values. Everyone enjoys a good story; ensure that your brand story converts buyers into brand ambassadors by selling them not only on your product… but also on your story.

You should be able to clearly articulate answers to all of these questions by the end of this article. The “why” of what you do as a business, service, or personality should be clearly understood.

2) Select an Irresistible Color Scheme

Choosing an irresistible color palette is an important step in creating a brand that will resonate with your target audience. Don’t be afraid to use color to highlight your brand’s values and personalities.

Choose a color palette that speaks to your company’s brand story and emotes personality during the selection process. Examine any direct competitors and try not to imitate their palette too much. You want to stand out from the crowd rather than blend in.

Are you unsure of your color-matching abilities? Try a color palette selection software, such as, which will automate the process for you. Choose colors that are meaningful to you, your brand’s story, and your target audience.

When you’ve decided on color palettes, don’t be afraid to solicit feedback from your team. If you’re a solo entrepreneur, think about friends who have an eye for design or fashion and solicit their feedback on the color palette. Explain your choices using emotive or descriptive words such as “powerful,” “innovative,” or “calming.”

3) Let’s Take a Look at the Logo

Your logo is the most visible representation of your brand. This is the piece that is associated with your brand and is frequently reflected on brand packaging, marketing materials, and is featured front and center in any public relations or media coverage of your brand.

As you move forward with the design or rebranding of your logo, keep the following points in mind.

Stylish Design – Consider some of the most memorable logo designs. The majority are designed to be modern, clean, and simple. Make an effort to have a modern design and to reduce any complexity.

Easily Replicable – Once again, your logo design should be simple and minimal. If you decide to include text in your logo, keep it as simple as possible. Finally, save the logo in a format that can be used in design work, such as a.png file.

Resizable – Save your logo in a variety of sizes. Make sure it can be easily resized. If not, consider sketching out a few different logo concepts. For example, depending on the size required, Google’s logo can be the full word or a multi-colored “G.”

High-resolution & Transparent Background – Logos are often not designed in high-resolution. This means that anyone who reuses the logo or saves it from your website (for example, to write an article about your company) will have difficulty incorporating it due to poor quality or a non-transparent background. When possible, use a high-resolution design with a transparent background.

Dark and Light Mode Versions – You’ll need dark and light mode versions of your logo depending on the marketing content you’re creating. This is especially true now that smartphones have the option of switching between light and dark modes. Having light and dark mode versions of your brand can also improve its overall accessibility.

4) Totally Custom Typography

Choose the fonts you want to use. This is another chance to showcase your brand’s values and personality. Choose fonts that are both consistent with your brand and easy to read. Make sure the fonts you’re using are legible on all device screens.

5) What is the tone, style, and voice of the brand?

Consider the tone and voice of your brand that will communicate with your end-user based on your target audience. Are you addressing your audience formally? Is there any jargon that your target audience prefers? Is your target demographic young? Millennials, for example, will expect a different tone and audience than Baby Boomers.

Takeaways from the 2022 Branding Checklist:

  • Brand Story with Importance
  • The Color Palette
  • Modern Design of a Logo
  • Simple to replicate
  • Easily resizable
  • High-definition
  • Versions in dark and light modes
  • The use of typography
  • Style and Tone

Are you completely perplexed? Employ a professional!

Do you need some ideas to take your branding to the next level in 2022? Connect with a marketing agency that shares your company’s vision.

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