Sheena Eizmendiz
Background:
Sheena Eizmendiz is a mindset coach, strategic advisor, and facilitator based in Miami, FL. Sheena has been in the coaching industry for over 24 years, working with clients globally to help them achieve their goals and improve their personal and professional lives. However, Sheena’s online presence was limited to her social media profiles, and she wanted to establish a strong brand identity and a digital platform to showcase her expertise and services.
Challenge:
Visuapex Creatives was tasked with developing a branding, digital marketing, and web design strategy that would help Sheena Eizmendiz establish a strong online presence, reach a broader audience, and increase her clientele.
Solution:
Visuapex Creatives started the project by conducting extensive research on Sheena’s target audience and the coaching industry. Based on the research insights, the team developed a comprehensive branding strategy that would help Sheena position herself as an expert in her field and differentiate herself from her competitors.
Logo Design:
The first step was to create a logo that would reflect Sheena’s personality and values. The team developed a logo that featured a minimalist approach with two different font types that off set each other. The logo was designed in a bold, modern font, reflecting Sheena’s professional personality.
Website Design:
The team developed a modern, user-friendly website that showcased Sheena’s expertise and services. The website’s design was optimized for mobile devices and included a blog section, testimonials, and a contact form. The website’s color palette and typography were consistent with Sheena’s branding strategy, creating a cohesive and professional online presence.
VISIT SHEENA’S WEBSITE
Content Marketing:
To drive traffic to the website and increase Sheena’s online visibility, the team developed a content marketing strategy that included blog posts, social media posts, and email newsletters. The content focused on Sheena’s expertise in mindset coaching, personal and professional development, and strategic planning.
Social Media Management:
The team created and managed Sheena’s social media profiles, including Facebook, Instagram, TikTok and LinkedIn. The social media strategy included creating engaging content, interacting with followers, and promoting Sheena’s services.
Results:
The branding, digital marketing, and web design strategy developed by Visuapex Creatives helped Sheena Eizmendiz establish a strong online presence and reach a broader audience. Sheena’s website traffic increased by 60% in the first month, and her social media profiles gained over 1,000 followers. The content marketing strategy helped position Sheena as an expert in her field, and she received several inquiries from potential clients through the website’s contact form.
Conclusion:
Visuapex Creatives successfully developed a comprehensive branding, digital marketing, and web design strategy for Sheena Eizmendiz. The strategy helped Sheena establish a strong online presence, increase her visibility, and attract new clients. By implementing a cohesive branding strategy across all online channels, Visuapex Creatives was able to differentiate Sheena from her competitors and position her as an expert in her field.
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Web Design
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SEO
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Brand Identity
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