Case Study

Background:

Trusted Public Adjusters is a company that helps homeowners and business owners navigate the insurance claims process. They offer a range of services, including property damage assessments, claims negotiation, and restoration support. When they approached us for SEO services, we had just finished designing their website and not optimized for search engines.

Goals:                       

The primary goal of our SEO campaign was to start an increase in organic traffic to the Trusted Public Adjusters new website and improve their search engine rankings organically. We aimed to achieve this by improving the on-page SEO, building high-quality backlinks, and creating engaging content for their audience.

Strategy

We started our campaign with a comprehensive SEO audit of the Trusted Public Adjusters industry and competitors. This helped us identify areas for improvement and prioritize our optimization efforts. Based on our findings, we implemented the following strategies:

1. Keyword research and on-page optimization: We identified relevant keywords for the business and optimized their website content accordingly. This included optimizing title tags, meta descriptions, and heading tags to make sure that the site’s pages were optimized for the right keywords.

2. Content creation: We created high-quality blog content for the website that was optimized for the target keywords. The blog posts covered a range of topics related to the insurance claims process and offered helpful tips and advice for homeowners and business owners.

3. Link building: We built high-quality backlinks to the Trusted Public Adjusters website to improve its authority and search engine rankings. This involved reaching out to relevant websites in the insurance and property damage industries and securing guest post opportunities and link placements.