Have you thought about using Instagram Reels for your business yet, given the rise in popularity of short video content?
In an effort to counteract the popularity of TikTok, Facebook has launched Instagram Reels. Since many people are wary of using TikTok due to some contentious issues, Instagram is a great place to reach them with TikTok-style video content.
In either case, Reels should be an important part of your company’s marketing plan as you head into 2022. Customers’ needs and expectations change over time, and your strategy for engaging with them and meeting them where they are should adapt along with it.
What’s the point of Instagram Reels, anyway? And how much is it worth?
Let’s check it out.
Instagram Digital Marketing Stats That You’ll Actually Care About
Instagram is one of the most popular social media apps in the world, and many of its users open it at least once a day. Consider Instagram as a serious consideration for your social media strategy if you’re not regularly reviewing it, as you’re missing out on a huge opportunity to raise brand awareness and increase engagement with your target audience.
Here are some Instagram stats that I’ve compiled:
- Instagram now has more than one billion monthly active users (2020)
- Instagram’s meteoric rise shows no signs of abating.
- Generation Z and Millenials make up the majority of users on the platform.
- Instagram has a large and devoted following.
- 60% of Americans admit to checking Instagram on a daily basis.
- Approximately 7 hours a week are spent on the platform by users.
- Instagram content that is branded receives an average of 1.22 percent of the aforementioned engagement.
- When compared to Facebook Pages (0.08 percent) and Twitter (0.045 percent) – this number means that your time and money invested in the content will have a higher return on that investment.
- Accounts report 67% greater engagement with Reels than regular video or static image posts, according to Entrepreneur magazine.
What exactly are Instagram Reels?
Businesses seeking to expand their reach and deepen their relationships with their customers will find Instagram Reels to be an invaluable resource. Additionally, reels allow for longer conversations that don’t necessitate complex written content.
The Reels feature is allowing users to discover new brands on a regular basis. Reels content can take over about two-thirds of the “Explore” page at a time. Even just considering the possibility of expanding your fan base (and then interacting with them further through other forms of content) is worthwhile.
Reels are “a new way for anyone — people, creators, and businesses — to create and discover short, entertaining videos on Instagram,” according to Instagram’s website. In comparison to other types of content on Instagram, Instagram Reels give you the opportunity to engage your audience with short, entertaining videos.
Instagram Reels are full-screen, vertical video clips with a duration ranging from 15 seconds to a maximum of 60 seconds that can be used to promote products or services. It is common for these clips to include audio and visual effects as well. People can interact with Reels just like they do with your regular content by liking, sharing, responding to, and commenting on the content.
In addition to appearing on your followers’ Instagram feeds, reels can be found in a separate tab on your business account’s Instagram feed. For those who prefer to scroll through their stories rather than their regular feed of content, you can add reels to your story.
Are Instagram Reels Necessary for Your Business?
As long as you’re willing to put in the time and effort, you could theoretically produce Instagram Reels content for free. In order to reach people who aren’t your followers, all you have to do is post this content to your account. Reels are a great way to expand your social media following and draw in new followers who might otherwise have missed out on your content.
Forget about sponsored content and instead use Instagram Reels to get in front of a large number of new users without spending a dime. If you don’t have a marketing budget for paid advertising, Instagram Reels can be a great way to reach new audiences without spending a penny. Slow-burning content on Instagram Reels can take up to a week for its audience to see, unlike typical feed content, which typically appears in a follower’s feed within a few days.
You can use Instagram Reel content to increase overall brand awareness by making it to the “Explore” page of your product or service. There is nothing better than having your content available to as many people as possible.
Instagram Reels is an easy-to-use system that allows users to insert various video and audio effects into their posts. Creating and editing reels can be done both within the app and externally, depending on your preferences.
Reels on Instagram can be a great way to learn more about your current audience and the people you’d like to reach out to in the future. Your Instagram Reels can give you valuable information about your audience, such as when they’re looking at your content, what topics they’re interested in, and more. Use this information to re-evaluate your social media strategy in its entirety.
Increase the number of people who see your story’s reels by resharing them on social media. You don’t have to create any additional content to boost your daily story content with this method.
Use Instagram’s Algorithm to Your Advantage: Instagram prioritizes short video content over still images. The only people who can see your stories are those who follow you or find your account and choose to follow it.
Shorter, More Engaging Videos: Instagram Reels and TikTok content’s “infinite doomscroll” effect on users’ attention spans is well-documented. Just scrolling through the latest videos on any topic can easily take up to 30 minutes (or even more). In addition, Instagram’s algorithm prioritizes content it thinks you’ll like, so your videos will be seen by users who are already somewhat interested. The feed’s goal is to provide your users with engaging content that they won’t be able to put down.
Why Do I Need Instagram Reels if My Business Is on TikTok?
Creating TikTok content is great if you already do. Because of this, your company will already be well-versed in the production of short videos. If you’re tempted to duplicate your content across multiple platforms, experts advise against it.
Instagram Reels prioritizes original content over TikTok watermarked content. Digital marketing experts recommend that you create unique content for each platform, even if you can reuse footage from the same day. The good news? Even if your content changes, your message will remain the same.